Sony unveiled the Crystal LED Verona Gen 3 on January 28, 2025, at ISE 2025 in Barcelona, and it’s already lighting up the virtual production world. Priced at a premium (exact figures TBD), this next-gen direct-view LED wall—available through Sony’s pro division—hit the news for its record-breaking brightness and seamless 3D integration, shipping to studios since February 2025.
Tech That Shines
With 2,500 nits brightness (50% more than its predecessor) and a 1.58mm pixel pitch, it crafts vivid, photorealistic 3D environments using mini-LED panels.
Anti-glare coating and deep-black tech boost contrast, syncing with Unreal Engine via Sony’s Virtual Production Tool Set. It’s modular, tough, and cuts post-production, built for big-budget shoots.
“CLEV3 pushes virtual production into new realms of realism and efficiency.”
— Norbert Paquet, Head of Live Production, Sony Europe
Headline Maker
This gear’s debut stole the ISE spotlight, with Pro Sound News calling it “a leap for LED volumes.” Its brightness and clarity are driving adoption in film and broadcast, from Hollywood to Europe, setting a new standard for 2025’s virtual production rigs. Sony’s betting on it to redefine on-set creativity.
Technical Features
- Brightness: 2,500 nits—50% brighter than the Verona model—delivers vivid 3D environments even in high-light conditions.
- Pixel Pitch: 1.58mm, enabling sharp, detailed visuals for real-time virtual production on LED volumes.
- Color Depth: 10-bit processing for rich, accurate color reproduction in dynamic 3D scenes.
- Display Tech: Mini-LED with enhanced anti-reflection coating and deep-black technology, reducing glare and boosting contrast.
- Refresh Rate: Supports high refresh rates (exact Hz unspecified but optimized for smooth motion, per Sony’s VP focus).
- Integration: Pairs with Unreal Engine through Sony’s Virtual Production Tool Set for seamless real-time 3D rendering.
- Build: Modular design, rugged enough for large-scale studio shoots, scalable to fit various set sizes.
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