The 2025 NAB Show concluded at the Las Vegas Convention Center last week, drawing thousands of attendees from around the globe to witness the latest breakthroughs in broadcast, media, and entertainment technology. This year’s event—widely regarded as one of the biggest trade shows in the industry—showcased advancements in 3D design, virtual production, and next-generation audio solutions.
We’re thrilled to see such a vibrant convergence of creativity and technology under one roof,”
Chris Brown, Executive Vice President and Managing Director of NAB Global Connections and Events.
A Playground for 3D Design & Virtual Production
If you’re in 3D, motion graphics, or Unreal Engine-based virtual production, NAB was the place to be. The exhibit halls—spanning the size of eight football fields—featured groundbreaking tools aimed at collapsing the barriers between imagination and production. From real-time rendering solutions to cloud-enabled collaborative pipelines, the tools on display are reshaping how content is created and shared.
One major theme? Remote-friendly and cloud-based production environments. Hardware giants and software devs alike introduced integrated ecosystems that let artists, editors, and producers sync seamlessly across locations. With everything from cloud asset management to high-res file streaming, distributed teams can now co-create as if they’re in the same room.
“Our goal has always been to foster innovation that drives the future of media.”
Chris Brown, Executive Vice President and Managing Director of NAB Global Connections and Events.
The Gear Game: Big Moves from Sony, Verizon & More
For gearheads and studio techs, 2025 brought some serious firepower. Sony made headlines with its HDC-F5500V and HDC-P50A—cameras designed with broadcast-grade flexibility for hybrid virtual studios. On the connectivity front, Verizon dropped jaws by unveiling a portable Private 5G Network framework, a first-of-its-kind solution built specifically for live broadcasters and mobile production setups. The implications for music festivals, pop-up studios, and location shoots? Massive.
Meanwhile, brands like Canon, Nikon, Dell Technologies, and Quantum Corporation showcased AI-driven enhancements, HDR-ready monitors, and modular rigs designed for everything from cinematic films to Twitch streams.
Music Meets Media: Fresh Soundscapes in Virtual Spaces
Music also found a strong foothold at NAB, with sessions spotlighting music licensing, publishing, and immersive audio environments. With execs like Jody Gerson, CEO of Universal Music Publishing Group, and platforms like TikTok and YouTube in the room, it’s clear that storytelling now includes everything from sound design for 3D environments to the business of music in the metaverse.
Virtual performance spaces—especially those built using Unreal Engine or Unity—were a hot topic. Many see these as the next frontier for artists and venues alike, blending live concert energy with digital production scalability.
Looking Ahead
From the rise of AI-powered production tools to the blending of sports, entertainment, and real-time graphics, NAB 2025 didn’t just predict the future—it built the blueprint. Whether you’re a 3D artist, sound producer, studio engineer, or indie content creator, the message was clear:
The future is collaborative, cloud-native, and radically creative.
Stay tuned to Heftig.no for more deep dives into the tools, tech, and trends transforming your craft.
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